Jubilee Adjusts Content Strategy; Says Yes To Every Pitch

"Who Is The Secret Coal Miner?" Sure, I'll watch it. "Do All Babysitters Think The Same?" Why not, put it on.

The media company Jubilee has revealed their new, potentially game-changing content strategy: saying "yes" to every pitch.

Jubilee, popular for their various YouTube and TikTok video series, have decided to adjust their content strategy from a more traditional, methodical approach to one they’re phrasing as "turning on the content faucet" by saying "yes" to every pitch for a video.

The new approach has paid dividends already with the success of popular videos like "1 Groggy Red Head vs. 20 Conservative Orphans" which sees a just-awake red head debate 20 right-wing orphans.

Does this video premise make sense? Not really.

Does it matter when it produces a 20 minute debate video that will generate clicks? Not a bit.

Jubilee’s new content strategy also ensures they get mileage out of every video by chopping it up into viral-friendly moments for TikTok. One example from the latest video is when the groggy red head argues with a conservative orphan on their orphan status by claiming they were "too old" to be an orphan. The heated exchange garnered over 900k likes on TikTok.

Jubilee is thrilled with how their videos are performing under this new content strategy, and even teased the titles of their upcoming videos:

• "6 Wives vs. 1 Secret Widow"

• "Who is the Secret Presbyterian?"

• "1 Universal Studios Grinch Actor vs. A Non-Profit Board of Directors"

• "Who Currently Has a Cough Drop in Their Mouth?"