Dude Wipes Celebrates International Women's Day with “Dude Wipes For Women”
Now, wiping isn’t just for dudes
The company Dude Wipes has decided to kick off Women’s History Month with a bang by launching Dude Wipes for Women.
The company originated in 2011 when they created a flushable wipe that answered the question, “How can a man wipe his own ass while still maintaining his masculinity?”
The answer? Remind him that even though he’s using a hygienic product on his own asshole, he’s still just one of the dudes.
Well, now they’ve done it again with Dude Wipes for Women!
The press release for the new product reads:
Hey Girly,
Have you ever taken a shit and then not known what to do next?
Baby wipes? You’re not a baby.
Dude Wipes? No way!
How about Dude Wipes for Women!
Dude Wipes for Women are the exciting, new flushable wipes made for women, by men.
The best part? We made them pink for you! So, have so much fun with that!
Dude Wipes for Women are available in stores now!
Upon hitting stores, shoppers immediately noticed that while a box of Dude Wipes cost $19, Dude Wipes for Women were priced at $27 - a 42% markup.
The backlash was swift, but Dude Wipes responded in stride with an appearance on the Today Show:
Dude Wipes CEO: To our Dudes & Dudettes, we’re sorry.
Savannah Guthrie: I think what everyone wants to know is will the price go down for Dude Wipes for Women?
Dude Wipes CEO: We would love to, but unfortunately the color pink just costs more, and that’s where the price increase is coming from.
Savannah Guthrie: Do the wipes have to be pink though?
Dude Wipes CEO: Huh?
Dude Wipes for Women are available in stores now, and you can find the Women’s History Month Exclusive Pink Wipes at Anthropologie.