Apple Launches Revolutionary, New Way to Say Dark Gray

“And our iPhone 17 in beautiful Night Shadow gray.”

Apple held their annual September event yesterday where they unveiled a new line of products including the all new iPhone.

However, the biggest reveal of the day was when Tim Cook announced Apple’s brand new, revolutionary way to say dark gray: Night Shadow gray.

The company has a knack for technological innovation, sure, but they’re also sneakily good at coming up with new ways to say dark gray.

One Apple historian put it this way:

“Apple does a lot of things really well, and coming up with new names for dark gray is definitely one of them.

When I first heard “Space Gray,” I nearly fainted. It’s genius.

And then, of course, they continue with Graphite, Midnight, Space Black, and Titanium, so, yeah, I’m excited to see what they have up their sleeve this year.”

Fortunately for them, Apple delivered the goods on Tuesday with Tim Cook delivering the line that received the biggest applause break:

“Our iPhone 17 comes in black, white, light blue, green, purple, aanndd… the all new, beautiful Night Shadow gray!”

The feedback on the iPhone 17 was fairly positive, however, the excitement that “Night Shadow gray,” elicited was through the roof.

We checked back in with our Apple historian after the event to see what they had to say:

“They did it again.

Night Shadow gray absolutely stole the show.”